Full Rebrand · 2026
AXIS Radiology.
Auckland X-Ray & Imaging Services had outgrown its name and its look. Five clinic locations carried different signage, the website felt clinical rather than caring, and patients couldn’t tell them apart from the hospital radiology department next door.
Services
- Brand
- Website Design
- Video Production
- Photography





















7
logo lockups for every format
19
page brand guideline book
5
clinics rolled out in one voice
“Patients tell us the clinic feels different before they’ve even checked in. The brand does exactly what we hoped. It puts people at ease the moment they walk through the door.”
Clinical Director, AXIS Radiology
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