SEO, AEO and website optimisation

Be found on Google. Be named by AI.

People ask Google, and now ChatGPT, before they call anyone. We work on the three things that decide whether your business comes up: how you rank, whether AI answers can read and trust your site, and how well it turns a visit into an enquiry.

  • Audit before any work starts
  • Local SEO included
  • No lock-in
emergency plumber henderson
AI answer

For a burst pipe in Henderson, Your Business offers 24 hour callouts and lists its prices up front.

yourbusiness.co.nzGoogle reviewsBusiness profile
1
Your Business | Henderson plumber
yourbusiness.co.nz
Emergency plumber in West Auckland. Fixed callout fee.
You
2
Find a plumber near you
a directory site

Clicks from search, last 6 months

2,140up each month
Example

Three jobs, one plan

What gets a business found now

Search has changed. A good position on Google still matters, and so does being the business an AI assistant names. Both depend on a site that is quick and clear.

SEO

Search engine optimisation

The work that moves your site up Google's results for the words your customers type.

  • Site audit and keyword research
  • Page titles, structure and content
  • Links from other trusted sites
  • Local SEO and your Google Business Profile

AEO

Answer engine optimisation

The work that helps AI assistants such as ChatGPT and Google's AI answers find your business, understand it and name it.

  • Schema markup that machines can read
  • Clear answers to the questions people ask
  • The same business details everywhere online
  • Reviews and mentions that build trust

Website optimisation

Speed and conversion

The work that turns a visit into an enquiry: pages that load quickly, read clearly and make the next step obvious.

  • Faster pages on phones
  • Clearer calls to action
  • Enquiry and call tracking
  • Fixes for what the audit finds

SEO plans

Three plans. Pick by how hard your market is.

Each one starts with an audit and includes on-page work, content, links, tracking and local SEO. The difference is how many search terms we go after and how deep the work goes.

Plan finder

Question 1 of 4

Where do your customers come from?

SEO is the work that gets your website to show up when people search Google. First we need to know where those people are.

Takes about a minute. Your answers are only used to choose a plan.

Starter

For a local business that wants to show up when people nearby search.

10 to 12 keywords
$799/month

Choose Starter
  • Included, high quality backlinks
  • Quarterly gap analysis
  • Site audit and keyword research
  • Local SEO and Google Business Profile
Everything included

Initial Analysis

  • In-depth Website Analysis
  • Initial Website Audit Report
  • Initial Backlinks Analysis
  • Relevant Keyword Research
  • Basic Technical Advice on Website

On Page Optimisation

  • Meta Tags Optimisation
  • Site Structure Optimisation
  • Improve URLs Structure
  • Sitemap Creation

SEO Content Marketing and Link Acquisition

  • General Link Building
  • General Blog Posts

Conversion Rate Optimisation

  • Call To Action Optimisation
  • Goals Setup In Google Analytics
  • Thank You Page Tracking

Local SEO (Search Engine Optimisation)

  • GMB Optimisation
  • Local Schema Implementation
  • Citation Building
Most popular

Growth

For selling across New Zealand, or catching competitors who rank above you.

45 to 50 keywords
$1,699/month

Choose Growth
  • Included, high quality backlinks
  • 5 guest posts
  • Bi-monthly gap analysis
  • Conversion rate optimisation
  • Competitor analysis
Everything included

Initial Analysis

  • In-depth Website Analysis
  • Initial Website Audit Report
  • Initial Backlinks Analysis
  • Competition Analysis
  • Relevant Keyword Research
  • Duplicate Content Check
  • Advanced Technical Advice on Website

On Page Optimisation

  • Meta Tags Optimisation
  • Site Structure Optimisation
  • Improve URLs Structure
  • Content Optimisation
  • Images Optimisation
  • Heading Tags Optimisation
  • Effective Use of Robots.txt
  • HTML Code Optimisation
  • Functionality Issue Resolve
  • Sitemap Creation

SEO Content Marketing and Link Acquisition

  • General Link Building
  • General Blog Posts
  • Guest Posts
  • Broken Link Building
  • Competition Backlinks

Conversion Rate Optimisation

  • Call To Action Optimisation
  • Goals Setup In Google Analytics
  • Event Tracking
  • Thank You Page Tracking
  • Hotjar Implementation

Local SEO (Search Engine Optimisation)

  • GMB Optimisation
  • Local Schema Implementation
  • Citation Building
  • Google Map Optimisation
  • Knowledge Graph Optimisation
  • Multi Location Optimisation

Dominance

For crowded markets where you need to take the top spots and hold them.

100 to 120 keywords
$3,999/month

Choose Dominance
  • Included, high quality backlinks
  • 12 guest posts
  • Monthly gap analysis
  • Conversion rate optimisation
  • Call tracking and campaign tracking
Everything included

Initial Analysis

  • In-depth Website Analysis
  • Initial Website Audit Report
  • Initial Backlinks Analysis
  • Competition Analysis
  • Relevant Keyword Research
  • Duplicate Content Check
  • Advanced Technical Advice on Website

On Page Optimisation

  • Meta Tags Optimisation
  • Site Structure Optimisation
  • Improve URLs Structure
  • Content Optimisation
  • Anchor Text Optimisation
  • Images Optimisation
  • Heading Tags Optimisation
  • Effective Use of Robots.txt
  • HTML Code Optimisation
  • Functionality Issue Resolve
  • Sitemap Creation

SEO Content Marketing and Link Acquisition

  • General Link Building
  • General Blog Posts
  • Guest Posts
  • Broken Link Building
  • Sky Scraper technique
  • Competition Backlinks
  • Scholarship Links (.edu domains)

Conversion Rate Optimisation

  • Call To Action Optimisation
  • Goals Setup In Google Analytics
  • Event Tracking
  • Thank You Page Tracking
  • Hotjar Implementation
  • UTM Tracking
  • Call Rail Implementation

Local SEO (Search Engine Optimisation)

  • GMB Optimisation
  • Local Schema Implementation
  • Citation Building
  • Google Map Optimisation
  • Knowledge Graph Optimisation
  • Multi Location Optimisation

Compare the three

SEO plans compared
What you getStarter$799 a monthGrowth$1,699 a monthDominance$3,999 a month
Keywords10 to 1245 to 50100 to 120
BacklinksIncluded, high qualityIncluded, high qualityIncluded, high quality
Gap analysisQuarterlyBi-monthlyMonthly
Guest postsNot included512
Site audit and keyword researchIncludedIncludedIncluded
Local SEO and Google Business ProfileIncludedIncludedIncluded
Schema markupIncludedIncludedIncluded
Competitor analysisNot includedIncludedIncluded
Content optimisationNot includedIncludedIncluded
Heat maps and event trackingNot includedIncludedIncluded
Multi-location optimisationNot includedIncludedIncluded
Call trackingNot includedNot includedIncluded

Prices are in New Zealand dollars, plus GST. Pay monthly, or choose 6 or 12 months at checkout. Checkout is on our secure billing site, account.krushdigital.co. Already with us? Sign in to your client portal.

Some of the organisations we have worked with

Auckland AirportAuckland CouncilAutBnzColgateCv ComptonDexibitDouglasEroadExplore GroupFielddaysFisherfundsFonterraFormeFulton HoganGenesisHawkinsHebKauri CliffsKfcKiwirailLes MillsLive ON AIRMassey UniMcconnell DowellsMercedesMercuryMovioNoel LeemingsOne RoofOnetangiPalmersPanasonicPlacemakersRavensdownSalvation ArmyShade Systems NZSolar PulseSparkStanley StTedxThinkplaceTimelyUnite LogisticsVectorVine OnlineAuckland Implant CentreON AIR RentalsNZBTRAXIS Radiology

In their words

What clients say about working with us

4.9on Google reviews
Krush digital have done an amazing job creating my website. There was something from the very first email received that made me think out of all the other designers that I needed to proceed with Krush and I'm very lucky I did!
Mark BlakeWebsite designGoogle review
I had KRUSH Digital do some product photography for me recently for my small business's website and I could not be happier with the result! Quality content and super professional not to mention such a quick turn around.
Jade NeuendorfProduct photographyGoogle review
Awesome graphics for a large stage production!
Keryn DaleMotion graphicsGoogle review
Such a great experience! Really well organised, everything done on time and super slick. Couldn't have asked for anything better. Ngā mihi nui!!!
Verity DookiaVideo productionGoogle review
The video was a masterpiece. Every cut was meticulous, every shot was stunning, and the narrative of my brand was told with such finesse that it resonated instantly with my audience.
HolliePromotional videoGoogle review
Service provided was very patient and knowledgeable responding to all our needs and queries in a timely, efficient manner.
Henrietta McglynnWebsite designGoogle review
Great service especially getting the technical side set up. Lovely to deal with. Would recommend to others.
Cecile WoodsWebsite setupGoogle review
Great company to deal with. Nick went above and beyond to assist with all our needs. Would highly recommend them.
Madelein CroukampWebsite supportGoogle review
Loved the original work from Krush so much that I got them to do a second brand website for me as well. It's the extra attention to detail that they do. Highly recommend!
Brad ChurcherWebsite designGoogle review
The site was completed within the duration provided, and the tweaks we made both before and after go-live were done in a timely and professional manner. My site is incredible!
Mild 2 WildWebsite developmentGoogle review
Great agency - experienced crew who were flexible to work with us to achieve the best outcomes for the shoot. Excellent drone and aerial assets as per brief. Would recommend.
Explore GroupVideo productionGoogle review

What we do each month

The work behind the ranking

SEO is not one fix. It is steady work on the things search engines and AI assistants look at.

  • On-page workTitles, headings, site structure and content, so Google and AI assistants can tell what each page is about.
  • Content and linksNew articles for your site and links from other sites, which is how search engines judge who to trust.
  • Local searchYour Google Business Profile, local schema and directory listings, kept accurate and consistent.
  • TrackingGoals set up in Google Analytics, so you can see the calls and enquiries that search brought in.
  • Gap analysisA regular check of where you rank against where you could, so the next month's work goes where it counts.
  • Straight answersOne person to talk to, and a plain account of what was done and what moved.

How it works

What happens after you choose

  1. Pick a plan

    Choose by how hard your market is to rank in. Check out online in a few minutes.

  2. We audit your site

    You get an audit report, keyword research and a list of what to fix first.

  3. Work, every month

    On-page fixes, new content, links and local listings. We check the gaps and adjust as rankings move.

Good to know

Questions people ask

Not sure which plan fits? Call (09) 951-9554 or send us a message.

What is AEO?

AEO stands for answer engine optimisation. More people now ask an AI assistant, such as ChatGPT or Google's AI answers, instead of scrolling through search results. AEO is the work that helps those assistants find your business, understand what you do and where, and name you in the answer. Some people call it AI search optimisation or generative engine optimisation.

What is the difference between SEO and AEO?

SEO aims to rank your pages in Google's list of results. AEO aims to have your business named inside an AI answer. They share most of the same groundwork: a site that is clear, fast, well structured and trusted by other sites. That is why we do them together.

Is AEO included in the plans?

The groundwork is. Every plan includes schema markup, your Google Business Profile and consistent directory listings, which are the things AI assistants read first. If you want a deeper AEO project, or a speed tune-up on its own, tell us and we will quote it.

How long does SEO take to work?

Expect three to six months before you see steady movement, and longer in a crowded market. Anyone who promises page one in a few weeks is guessing.

Which plan should I choose?

Choose by how many search terms matter to your business and how strong your competitors are. Starter targets 10 to 12 keywords and Dominance 100 to 120 keywords. A local trade or shop usually starts on Starter. If you sell nationwide or have established competitors, look at Growth.

Do you guarantee rankings?

No, and nobody honestly can, because Google and the AI assistants decide what they show. What you do get is the work in your plan, done every month, and a straight answer about what is moving.

Is there a contract?

Plans are billed monthly, or for 6 or 12 months up front if you prefer. There is no lock-in contract, and you can cancel from your client portal.

Do I need a new website first?

Not usually. The audit will tell us. If the site is too slow or too hard to change, we will say so and show you the options before you spend more on SEO.

Start with the audit.

Pick a plan and the first thing you get is a clear report on where your site stands and what to fix first.

Ready to talk about
your project?

Tell us what you need. We’ll come back with ideas, a timeframe and a fixed quote.

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