The click that lands on the homepage
A homepage has twelve jobs. The visitor had one question. Sending ad traffic to a general page wastes budget, and it's the easiest thing to fix.
68%of paid clicks land on
a homepage, not a page
halo.co.nz/launchPublished
Landing page design · built for the click
One page.One job.
We build each page around a single action, match it to your ad and test it, so more of your ad clicks turn into customers.
Day 05Live, tracked, with a variant
Landing page design · Auckland
A landing page has one job, and anything that doesn’t help it gets cut. We build the page your ad needs: message-matched, fast, tracked and tested.
Message-matched to the ad · same promise, same words
Live in five days · concept to published, with a variant
Tracked from the first click · every form and button wired up
Campaigns we’ve landed
Anatomy
Eight parts
of a page that converts.
Every section has a job and a place. Tap a pin on the page, or a row in the list, to see why it sits where it does.
01 · Same words as the ad
The promise, in their words
The headline repeats what the ad said, so nobody wonders if they're in the right place. It's the cheapest way to lift conversions.
The test
Two headlines
walk into a test.
Every page we build has a variant. Press run, send a thousand visitors through both and watch the numbers decide.
Variant A
Payroll software for New Zealand businesses
Trusted by 2,000 companies. Try it free for 14 days.
Start free trialVisitors
0
Converted
0
Rate
0.0%
Variant B
Payroll that pays attention.
Run payroll in nine minutes. Every filing handled.
Book a demoVisitors
0
Converted
0
Rate
0.0%
Same page, same offer, same traffic. Only the headline and the button differ.
The problem
Where ad spend
goes to leak.
The ads are usually fine. The budget gets wasted on the page after the click: the wrong page, a slow page, or one nobody tested.
The page that loads after they've left
Page builders ship megabytes of script before a word appears. We hand-build so the headline is on screen before the ad is forgotten.
0.5sof extra load time
is enough to lose a visitor
The page nobody tested
The first version is a guess. We build two, split the traffic properly and let the numbers pick, so you learn something from every campaign.
1version shipped, zero
learned, forever
Running ads to the homepage? Send us the ad and the URL and we’ll show you the page it should land on.
How it gets built · five days
Sticky note
to live page.
Four stages, and you sign off each one. Nothing is designed before the plan is agreed, and nothing is built before you’ve seen it.
01Day 1Ideas
Who clicks, what they were promised and what stops them. We map the offer, the objections and the one action the page exists for before anyone opens a design tool.
- Offer & audience
- Objection list
- Message map
02Day 2Wireframes
Grey boxes in the right order: headline, proof, benefits, objections, form. We settle the structure here, where moving a section takes ten minutes.
- Desktop & mobile wires
- Copy deck v1
- Section order
03Day 3
Renders
Two designed directions on the same wireframe, both on-brand. You see the finished page before a line of code is written.
- Two directions
- Mobile render
- Variant B headline
04Day 5Development
Hand-built, with no page builder. Sub-second load, tracking on every click, two variants live and a form that lands in your CRM.
- Live page + variant
- Tracking & CRM
- Speed report
Swipe the stages
Message match
The ad says it.
The page says it.
Nobody should wonder if they landed in the right place. Same headline, same offer, same photo, from the ad to the first screen of the page.
01
Google Ads
search intent, keyword in the headline
02
Meta
same creative, same words, same offer
03
LinkedIn
role-specific proof up top
04
TikTok
mobile-first, one thumb, one button
05
Email
no re-selling, straight to the action
06
QR & print
short URL, instant load, no sign-in
One campaign, one page. Six channels, six pages.
Rated 4.9 on Google
“The site was completed within the duration provided, and the tweaks we made both before and after go-live were done in a timely and professional manner.”
MW
Mild 2 Wild
Website development, Google review
Ways to work
Three ways
to land it.
One page, a campaign set with a variant, or a standing test every month. Fixed scope, fixed quote, itemised before anything is built.
The Page
From $2,500
NZD, ex GST · per page
One campaign, one page, one action. Written, designed, built and live in five days.
- Offer & message strategy
- Copy written for the campaign
- Designed and hand-built
- Form, tracking & CRM wired
- Speed report
The Campaign
From $6,500
NZD, ex GST · per campaign
Three pages for three audiences or channels, plus an A/B variant on the one that matters.
- Everything in The Page
- Three message-matched pages
- A/B variant and test setup
- Ad creative aligned to the pages
- Two rounds of optimisation
- Results readout
CRO on retainer
From $2,000
NZD, ex GST · per month
A new test every month: a hypothesis, a variant, a result, a change. The gains add up.
- Monthly test plan
- Variant design & build
- Analytics & heatmap review
- Form and funnel fixes
- Monthly readout
Fair
questions.
A website serves many audiences and many goals. A landing page serves one campaign and one action: no navigation to wander off into, no competing messages, one button repeated down the page.
Yes, and here it matters more than the design. We match the page's promise to the ad people clicked, then build everything around the real objections your sales team hears.
Yes, that's the point. We build two variants, split the traffic properly and let the numbers pick the winner.
Hand-built code on a fast host, with your forms landing in your CRM and tracking on every click. No page builder, no heavy plugins, sub-second loads.
Five working days from brief to live is standard: ideas on day one, wireframes on day two, renders on day three, live with a variant by day five.
Yes. We align headlines, creative and offers with whoever runs the ads, so the page and the ad say the same thing. Often we end up writing both.
Variant BReady to land
Ready to land
the click.
Send the ad, the offer, or just the campaign dates. We’ll come back with a wireframe and an itemised quote within two working days.
Get a quick quote3.1x.
Best conversion lift
1.4s.
Median load time
5 days.
Concept to live
2.
Variants, every time
Ready to talk about
your project?
Tell us what you need. We’ll come back with ideas, a timeframe and a fixed quote.